Year after year, we witness a consistent trend of increasing digital game sales, while physical game sales show a corresponding decline. It’s evident that consumers have recognized the convenience of acquiring digital content, often opting for the ease of online purchases, even if it occasionally comes at a higher cost.
The pressing question is when, or indeed if, we will witness the complete disappearance of physical games. Ubisoft has taken a clear stance on this matter, asserting that they do not foresee the total eradication of physical games. The tangible aspect of ownership, the joy of gifting special editions, and the simple pleasure of having a physical copy in hand will ensure an enduring demand for such products.
Chris Early, Ubisoft’s Senior Vice President of Strategic Partnerships and Business Development, articulated this perspective on the Ubisoft website, stating,
There’s a collector edition market. There’s the aspect of gifting physical items and allowing access for people to be able to easily purchase a game in a store and gift them to their friends or family. Some people will always want to own the physical disk. I just don’t think it’s going away. Do I think physical sales might decrease over time? Certainly. But will it ever vanish? I don’t think so.
While Early anticipates a continued decrease in physical game sales in the years to come, he firmly believes that the demand for physical games will persist, assuring enthusiasts and collectors that Ubisoft will continue to cater to their preferences for the foreseeable future.
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