Bol.com is opening its possible last own store today and thinks that this completes the range. In the shop: men’s and women’s clothing. The majority of the assortment is on the shelves at sales partners, such as well-known brands and retailers.

The rumour had been hanging over the market for some time and the news did not come completely unexpectedly either. The e-commerce platform already sells bags, sportswear, clothing for pregnant women and babies. The expansion that starts today is the last check mark that Margaret Versteden, Director of Shops and Chief Commercial Officer, can put. All stores are live.

“We are expanding with retailers who are already active with us and with new parties. They have the expertise about assortment, trends, brands and returns. The supply mainly comes from third parties, but we purchase the white spots ourselves, ”explains Versteden to Emerce.

“Think of colours or sizes that third-party sellers do not offer. We want to be complete. “

At the end of this month, the clothing range includes one hundred thousand items. By the end of 2020, that must be five hundred thousand. This expansion comes from third parties who broaden their offer either themselves or on the instruction of bol.com. Interested parties can now offer their product feed. Preferably with rich content, text and photos, one of the means to limit the number of returns.

New fashion brands on the platform are Claudia Sträter, Moschino, Miss Etam, About You with part of its range, for example also the popular LolaLiza in Belgium and soon C&A.

“Brands are becoming increasingly aware of what our kind of platforms can mean for them.” That is, in particular, greater visibility. After all, bol.com is one of the largest sites in the Netherlands. The platform reached 11.2 million shoppers in December. More than sixty percent of them shopped via tablet or smartphone.

This year it is expected that 5.5 to 6 billion euros will be spent in the Dutch clothing industry. Part of the transactions goes through physical retail, part via specialist web stores such as Zalando, Otto (with subsidiary About You) and Wehkamp. The clothing industry achieves around 15 percent of sales through digital sales channels.

The related product group Cosmetics has been around for some time and contains more than forty thousand articles.

Versteden will launch the new fashion store without a fuss. Soon, as if it were a soft launch, mention will be made of the arrival of the new collections.