The first day of the WTM 2021 in London was very hopeful for Spain. With more than 100 representatives, Spain positioned itself as a favourite country for the British tourism industry. With various promises, Spain hopes to maintain this favourite role before 2022.

On November 1, The World Travel Market 2021 started. Every year, this annual event attracts all kinds of international organisations within the travel industry. Last year, the event was held online for the first time since its creation in 1980 due to the pandemic. This year Spain will be present live again with 105 representatives and 13 stands. It is precisely now that tourism organisations are working hard to present their country as attractively as possible. At present, Spain may be able to use this revenue more than ever.

Representatives of Spain, the Spanish minister of Tourism and the Spanish tourist advisor in London are very satisfied that Spain is still one of the favourite destinations among the British. With the promises made by Spain on the first day, and the talks with British organisations, Spain is in any case facing a year of hope.

The Spanish tourist agency Turespaña again stressed the developments in the field of sustainable tourism. For example, Tourism Minister Reyes Maroto announced that more than 3.4 billion euros will be invested from the European Commission’s NextGenerationEU fund to further develop sustainable tourism in Spain.

Spain’s tourism strategy is aimed at addressing the challenges of the climate crisis, threatened biodiversity and sustainable consumption and production. Spain announces during WTM 2021 that it will work directly with local tourism companies and will look for organisations and suppliers that together form a complete tourism offer. Sustainable tourism and socially oriented destinations will be the main pillars for Spain.

The United Kingdom is one of the most important countries for Spain when it comes to tourism. That is why Turespaña wants to work with the British travel industry to reach as many Britons as possible and convince people that it is safe to travel to and in Spain.

Spain wants to make a commitment to minimise carbon emissions within the tourism sector. Spain also wants to prepare better for crises such as the coronavirus pandemic that has hit tourism hard. ” The tourist recovery between Spain and the UK must become stronger and greener than ever, ” reports Turespaña.