British supermarket Morrisons has announced a partnership with Flash Delivery Boy Gopuff. As a result, British customers receive their groceries ‘within minutes’.

The collaboration between the two is somewhat striking: Morrisons recently announced a collaboration with Deliveroo Hop, the new delivery service of the eponymous meal delivery company. It was launched at the end of last year, but is currently only available in London. That’s not going to happen fast enough for Morrisons. Gopuff, which recently expanded its presence in the UK and aims to have a presence in 33 UK cities by the middle of this year, is already significantly active in a lot more cities.

Morrisons CEO David Potts said:

“Gopuff is a recognised leader and innovator in fast delivery and this partnership allows us to deliver a very strong range to UK front doors in minutes.’

For Gopuff, the cooperation – in addition to attracting more customers – is a way to expand the range. In addition to the current offer, the delivery company can also offer Morrisons house brands.