Food Group Mondelez wants to further reduce its interest in JDE Peet’s parent company, including Douwe Egberts. Shares in other assets such as a liquor conglomerate are also neatly disposed of Dr Pepper. That’s what financial director Luca Zaramella of Mondelez stated it to the Financial Times.

Mondelez wants to use the money for other purchases. According to Zaramella, Mondelez’s exposure to the coffee industry, now worth about $ 10 billion on the balance sheet, wants to reduce and convert it to snack properties.

CEO Dirk van de Put reports to the newspaper that it is easier to incorporate existing brands with their customer base and prestige than to launch something new.