According to Just Eat Takeaway’s director of the UK branch, Andrew Kenny, the meal delivery guy in the UK has set up several tests with supermarkets and is now looking at this possibility more and more closely.

Currently, private investors are investing billions in grocery delivery companies worldwide. Due to the habituation of online orders during the coronavirus crisis, startups see opportunities to set the fire to traditional supermarkets.

Founder Kagan Sumer of Messenger Gorillas, also active in the Netherlands under the slogan ‘groceries delivered in 10 minutes’, tells The Financial Times that the delivery of groceries is “much more profitable” than the delivery of restaurant meals.

The value of grocery orders is on average 20 to 40 percent higher and compared to the peak in meal times, the demand for groceries is much more even, spread from mid-afternoon to late evening, says Sumer.

In the Netherlands, crisp web supermarket raised 30 million euros from venture investors last month. Among others, founder and CEO of Just Eat Takeway Jitse Groen entered privately with an investment of 10 million euros.

Meal Delivery Just Eat Takeaway continues to grow rapidly. Just last month, Just Eat Takeaway announced that the number of orders in 2020 grew by 42 percent to 588 million units. By 2021, the company even expects this order growth to accelerate.

Tuesday vooreurs gives Just Eat Takeaway figures for the last quarter.