The French apple loses its market share in Asia and the Middle East, but wanted product in UK. As a result of the spring frosts that hit the French apple orchards, this year’s harvest, based on provisional estimates, was 1.37 million tonnes, almost the same as last year’s harvest (1.33 million tonnes).
Fortunately for the growers, the scenario we outlined in April did not come true. The situation looks much better than before. The frost destroyed the first blossoms, but fortunately many new blossoms came into being.
And although the French apples are increasingly losing ground in Asia and the Middle East, in the UK they are still a sought-after product. Despite Brexit and current spats, the UK remains the largest market for French apple producers.
The increasing competition from Ukraine, Serbia, Turkey, Italy and Macedonia, which are competing for the markets, has meant that the apple is less and less to be found in Asia and the Middle East. Thanks to European subsidies, Poland also ranks third in the world’s best apple growers, behind China and the United States.