The Dutch flower delivery Bloomon comes into British hands. Industry partner Bloom & Wild, which has been in existence for a year longer, buys the company. The acquisition amount is not announced, but the companies expect a combined turnover of 250 million euros for the coming year.

Bloomon was founded in 2014 by Bart Troost, Patrick Hurenkamp and Koen Thijssen and was one of the first Dutch companies to make it possible to order flowers online and have them delivered at home.

Meanwhile, the company has grown rapidly and is active in the Netherlands, Germany, Belgium, Denmark and the United Kingdom. The company had a turnover of 42 million euros in 2020.

Bloom & Wild was founded a year earlier and operates in five countries. The company is the UK market leader in flowers and gifts and raised GBP 75 million in January. Both companies have long been profitable.

Both brands will continue to exist after the acquisition and Gelbard will remain the CEO of the resulting company.

“We combine two players with a strong disruptive character and shared values. With our knowledge, experience and network, we have everything we need to further strengthen our position as a market leader in Europe”, says CEO Gelbard.

Together, the two companies will be active in eight countries and are expected to generate 250 million euros in turnover. For the coming financial year, the companies expect eight million deliveries.