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In Domestic Affairs

Crossborder sales fell 12 percent since the Brexit deal

31st March 2022 Helen Rush DMCA.com Protection Status

Crossborder sales fell 12 percent since the Brexit deal Pin It

The UK’s crossborder sales fell to an all-time low last year as a result of Brexit. In total, it sold online for the equivalent of 29 billion euros across the border, 12 percent less than a year earlier.

This is according to research by platform Cross-Border Commerce Europe. As a result of Brexit and The Associated VAT regulations, import duties, logistics and returns, the UK must now cede its No. 1 position as the most important European country for cross-border sales to Germany.

In the Top 500 Cross-Border Retail Europe, an annual ranking of the 500 largest cross-border webshops of the research platform, there is also a sharp decline in the number of British shops. In 2020, there were 100 retailers on that list, a year later there were 68.

The European crossborder market is dominated by German and Scandinavian retailers and brands. The top 3 consists of Ikea, H&M and Lego, followed by the three German companies Zalando, Lidl and About you. The top-10 accounts for more than a fifth of the total European crossborder turnover. In total, that turnover amounts to 171 billion euros, an increase of 17 percent compared to 2020. A 30 percent increase in sales is expected for the current year.

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