Yet another equity release trade body…

has launched today, the Society of Equity Release Advisers (SERA)

This is in addition to SHIP, ERSA and IERAA. Now it may just be me but will the formation of another trade body said to represent the interests of brokers not just lead to more confusion, when surely they should be trying to offer brokers clarity and direction? Is it just another quango? Has it been formed to promote the self interests of the people running it?

We are not just singling out SERA because all of the trade bodies should be working together for the common good of the broker community and the questions we are asking above apply to all of them. We just don’t see how fourĀ  trade bodies plus the various equity releaseĀ  initiatives by AMI can do anything but harm to an industry that is crying out for unity and clarity of message and already there is a case for trade body consolidation in this sector.

We will be contacting each of them to ask them about their objectives and aims and once we have a reply, we will print them here on talk-finance.co.uk so you can see for yourself what they are all about.

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