Sainsbury’s Finance appoints a new CEO
David Fisher has been appointed to the position of CEO for Sainsbury’s Finance after five months in the role of interim CEO.
Fisher is to oversee plans for sustainable growth of the financial services arm of Sainsbury’s and will be based between Edinburgh and London.
He said: “We have ambitious plans for growth, and know there are many varied and exciting opportunities for our business. At present 34% of people have a financial services product from a supermarket, but we also know that 70% of people would consider taking out such as product if they felt adequately rewarded. There is a fantastic opportunity to create new propositions that satisfy these demands and truly make shopping at Sainsbury’s more rewarding.”
According to Sainsbury’s research only 13% of people are satisfied with the level of loyalty reward they currently receive from their finance provider, and 35% claim they don’t receive any at all.
Fisher joined Sainsbury’s Finance in January 2010 from Lloyds Banking Group, where his most recent role was group HR director for HBOS. He spent 20 years with Halifax and HBOS in a variety of different leadership roles across key areas such as sales and distribution, product management and operational and regulatory risk management.
