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In IT, Innovation and Startups

Apple lack of creativity led to an ugly ‘Pro’ name

25th August 2019

Apple lack of creativity led to an ugly ‘Pro’ name Pin It

Apple would like to introduce two “iPhone Pro” devices this fall. Bloomberg reports this on the basis of unspecified sources that would be involved in the new devices.

It is about the successors of the iPhone Xs and Xs Max. Bloomberg confirms that they will be equipped with a camera system with three lenses and sensors. The successor to the cheaper iPhone Xr (which would not be called “Pro”), reportedly gets a dual camera with optical zoom.

Maybe Apple is just afraid of giving the eleventh iPhone the Xi name?

The triple camera system of the iPhone Pro models would, as earlier leaks already reported, be equipped with an ultra-wide lens. With that, the devices could automatically correct bad photos according to the article, because all lenses take a picture at the same time and the image information is subsequently merged.

Hence, higher resolution photos could also be taken and the effectiveness of the camera in the dark would be improved. Apple is also said to have improved the video function of the two “iPhone Pro” models, allowing colors and effects to be applied live during filming.

Bloomberg reports further innovations for the iPhone Pro devices as a “wide angle” Face ID sensor that can also recognize faces when the device is lying flat on the table, greatly improved water resistance and the ability to charge other devices wirelessly. The glass housing would become available with a new matte finish and be more resistant to cracking.

Apple would soon also like to show new Airpods and a new Homepod to the general public. For the new Airpods it would be a more luxurious and more expensive version than the currently available earphones: the new Airpods reportedly have active noise cancellation and a watertight housing. The new Homepod (a speaker) would be cheaper than the current model, with only two instead of seven tweeters.

Of course, it is not yet known when this new hardware should be released. The new iPhones and Airpods could be presented on 10 September. The new Homepod would only see the light of day next year.

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