Twitter in the European Union from 11 March will only allow political advertisements from parties who have registered with the social media in advance. In this way, the company wants to enforce transparency with political advertisers.
Advertisers in the European Union, Australia and India can register from Tuesday to be allowed to post political ads from 11 March.
In this way it should become clearer for Twitter users who paid for an advertisement and which target group the advertiser wanted to address with his message.
Users can search centrally for ads that support a political party or candidate. This includes the amount paid for the advertisement.
In the timeline of users there is a disclaimer that must make clear that it is a political advertisement and which party has paid for the advertisement.
Social media such as Twitter and Facebook are under pressure and encouraged to counter disinformation. In the run-up to the US Congress elections in November, the transparency policy was already in the United States.
In Europe elections for the European Parliament take place in May.