Asia was an important region for L’Oréal last year. In the Far East, the cosmetic maker is now, as a result of the demand for beauty products in China, almost as much sales as in the home market of Western Europe, according to the annual figures of the French concern. L’Oréal also sees no decline in demand in China.
In Asia, almost a quarter more L’Oréal products were sold on a comparable basis. That was a small decline in Western Europe, while the French in North America were dropping a few percent more.
Looking at divisions, the Luxe branch showed the most growth with brands such as Lancôme and Kiehl’s. The Consumer Products branch is still much larger in terms of turnover, but the division around brands such as L’Oréal, Maybelline New York and Garnier is growing much less fast.
The revenue of L’Oréal came to 26.9 billion euros last year, compared with 26 billion euros in 2017. Under the line, 3.9 billion euros remained, an increase of 8.8 percent on an annual basis.
L’Oréal expects to be able to grow faster this year than the market for cosmetic products as a whole. Both sales and profits will continue to grow.