Google will launch its political advertising report in the European Union in April. In the online database, users can search which persons or organizations have bought political advertisements, which target group they are targeting and how much is paid for the advertisements.
With the report, Google meets the wishes of European policymakers for more transparency about political advertisements. In August 2018, Google already came to the United States with a searchable database for political advertisements.
Other major players are also working on online overviews that should offer more transparency. Twitter posted its searchable overview of political advertisements in the European Union online on 11 March. Facebook has previously announced its political advertising library to be released at the end of March. Brussels has urged major tech companies to have their advertising libraries online at least before the European Parliament elections of May 2019.