Unilever will do more in the coming years to increase sales of vegetable meat substitutes and milk varieties. More vegan versions of Mayonaise Hellmann’s and the ice cream of Magnum and Ben & Jerry’s come from Unox will be introduced and advertised.
Unilever announced on Wednesday a new strategy for ‘healthier’ foods and the environmental impact of the food chain, called “Future Foods”. The aim of the company is to increase the annual turnover of vegetable-based foods and milk alternatives to EUR 1 billion within five to seven years. Unilever does not want to say how high these revenues are now because it is business information, but he says it is a significant growth that is being followed.
According to Unilever, The Vegetarian Butcher’s products are now sold at more than 20,000 outlets in 30 countries. Interest in the brand, according to the company, and is therefore considered a further expansion of vegetarian butchers in the world. Recently, the brand is also found in Asia.
Furthermore, Unilever wants to focus more on the control of food waste in all its activities, from factory to company. Waste must be halved within five years, for example by preventing the disposal of good products and by donating to food banks. Furthermore, Unilever will offer healthier products and continue to work to reduce the salt and sugar content in its food.