After a successful trial period, Lidl will roll out the ‘Too Good to Waste’ fruit and vegetable box to all its stores in Great Britain.
The box, which is sold for a mere 1.5 pound, is filled with 5 kilos of unsold, discolored or slightly damaged vegetables and fruit that are still good to eat.
The retail chain adds that the boxes are assembled in the stores daily by ‘specialists in freshness’ and are available to customers from the day the store opens until noon. After this time, the remaining boxes will be donated to local charities through the Lidl project ‘Feed it Back’.
Christian Härtnagel, director of Lidl UK:
“The positive reactions we received during the trial period were great, both from colleagues and customers. We are therefore very happy that we can now roll out the project nationwide. We also like to to see that other supermarkets have taken over this initiative. “
“The great thing about this initiative is that it not only prevents food wastage but also helps our customers to save money.”
During the pilot time, which began in August, Lidl sold more than 50,000 ‘Too Good to Waste’ boxes. According to the retail chain, this avoids the waste of 250 tonnes of fruit and vegetables.