The bread spreads of De Ruijter and Venz, syrup brands Karvan Cévitam and Roosvicee and the Dutch breakfast product Brinta are again under the Kraft Heinz brand. According to the CNV trade union, a threatened bankruptcy has been averted from the factory in Utrecht.
“The employment of more than ninety employees will be maintained,” says trade union negotiator Roel van Riezen.
Kraft Heinz recently reported the acquisition to the Netherlands Authority for Consumers and Markets (ACM). The American food company previously owned the factory, but in 2016 entered into a deal with the LIVIA Group, which continued production in Utrecht under the name Colbrand.
“Unfortunately, the expected growth has not materialized,” notes Van Riezen. “In fact, if it had gone on like this, it would have ended up in bankruptcy. Apparently Kraft Heinz would not let that matter. They are now taking over the factory, including all employees.”