Asos, one of the fastest growing online clothing stores, suffered a loss of sales in the United States in the last quarter. The British company was unable to cope with demand in Georgia due to start-up problems at a new distribution center in that state. This caused Asos to fall behind when sending orders.
Sales in the United States fell by 3 percent to £ 77 million (around € 90 million). In the previous quarters, the US was still one of the fastest growing markets. Turnover in Europe and the rest of the world grew steadily. In total, Asos posted £ 244 million in revenue.
Asos maintains its goal of 15 percent revenue growth in the broken fiscal year that runs until the end of August. The company expects sales in the US to recover. Asos wants to invest more in marketing activities in France and Germany in order to boost sales there.