Beer giant AB InBev and cannabis producer Tilray have signed a partnership in Canada. The two are going to do research together on non-alcoholic drinks based on cannabis. The companies are planning to invest some $50 million in this, according to a press release that was distributed on Wednesday evening.
The cooperation is limited to Canada, it sounds. Only later will it be clear whether drinks are actually being brought onto the market.
Previously, other large companies had already ventured into this booming market. The beer and wine company Constellation Brands raised some $ 3.8 billion in Canadian Canopy Growth, which grows medicinal cannabis. American brewer Lagunitas has already launched a non-alcoholic cannabis drink called Hi-Fi Hops in the United States. And Coca-Cola in turn talks with Canadian Aurora to develop drinks based on cannabis.
Precisely, these are drinks with the ingredient CBD, or cannabidiol, which attributes to the medicinal properties, but does not have the psychoactive effect of the soft drug.