The British blackberry season is in full swing and the explosive growth in the popularity of blackberries in recent years is likely to continue this year. The British hunger for blackberries does not seem to quench. Last year, 60 million was spent on this soft fruit category in the UK, 8 percent more than in the previous 12 months.
An important reason for this growing popularity are the high-quality new varieties of blackberries that came on the market in recent years. Thanks to these new varieties and developments in cultivation, the blackberry season has been extended and the quality of the fruit has also improved. The blackberries sold in the supermarket are no longer like their wild counterparts and are bigger, juicier and sweeter.
Nick Marston, president of British Summer Fruits, the umbrella organisation representing 95 percent of the British soft fruit sector, said to retailtimes.co.uk:
“The blackberry market has grown 8 percent this year. Based on past data and current insights, we expect explosive growth within the blackberries category in the coming years. This can be attributed to the huge difference in quality between blackberries sold in the shop and picked by the individual, thanks to the hard work and innovative ability of our British growers.”
“In addition, more and more is being published about the healthy properties of blackberries, which will further increase the popularity. Our expectation is that this will also boost the overall soft fruit segment, which already represents a value of 2 billion for the UK economy.”